Building the best home cooking experience for the world's biggest brands.
Product Design at People Inc.
2021 — Present.
As Associate Director of Design at People Inc., I lead design efforts for my team across a portfolio of 12 recipe brands that collectively serve many millions of home cooks each month, including Allrecipes—the most-visited recipe site in the country—EatingWell, Food & Wine, and more.
My role spans research, product strategy, hands-on design, and stewardship of our shared design system, ensuring features scale consistently across brands while remaining intuitive for everyday cooks. Recent work includes initiatives such as Cook Mode, in-recipe Q&A, threaded reviews, and an upcoming recipe template redesign.
"Ask the Community" provides a space for users can ask and answer questions about recipes.
"Featured Tweaks" highlights the most liked recipe changes. Natural language processing classified reviews as alterations, which were then reevaluated and ranked by helpfulness.
The "unauth review flow" keeps the review form open on-load instead of after registration, leading users to invest in the process and finish their review more often.
"Serving Size Adjuster" was a consistent feature request from users that was surprisingly difficult to program. We spent extensive time with the Editorial team, reprogramming recipes for easy, purposeful conversions, such as teaspoon to tablespoon, etc.