Hi! I'm Zach Dorsett, a UX Designer and Educator based in Seattle, WA.

Hi! I'm Zach Dorsett, a UX Designer and Educator based in Seattle, WA.

Hi! I'm Zach Dorsett, a UX Designer and Educator based in Seattle, WA.

Hi! I'm Zach Dorsett, a UX Designer and Educator based in Seattle, WA.

Currently, I'm the Associate Director of Design for Dotdash Meredith's food vertical, designing the home cooking experience for Allrecipes.com among other things.

Currently, I'm the Associate Director of Design for Dotdash Meredith's food vertical, designing the home cooking experience for Allrecipes.com among other things.

Currently, I'm the Associate Director of Design for Dotdash Meredith's food vertical, designing the home cooking experience for Allrecipes.com among other things.

Currently, I'm the Associate Director of Design for Dotdash Meredith's food vertical, designing the home cooking experience for Allrecipes.com among other things.

Work

Recent case studies.

Responsive Web

UGC

Allrecipes.com

Fostering a community of 50 million monthly home cooks on the world’s largest recipe site by designing for engagement, reviews, and elevating community voices.

Key Metrics

+32%

increase in user-generated content.

+1320%

engagement with saved recipes and collections.

+20%

improvement in pageviews per session.

Responsive Web

UGC

Allrecipes.com

Fostering a community of 50 million monthly home cooks on the world’s largest recipe site by designing for engagement, reviews, and elevating community voices.

Key Metrics

+32%

increase in user-generated content.

+1320%

engagement with saved recipes and collections.

+20%

improvement in pageviews per session.

Responsive Web

UGC

Allrecipes.com

Fostering a community of 50 million monthly home cooks on the world’s largest recipe site by designing for engagement, reviews, and elevating community voices.

Key Metrics

+32%

increase in user-generated content.

+1320%

engagement with saved recipes and collections.

+20%

improvement in pageviews per session.

Responsive Web

UGC

Allrecipes.com

Fostering a community of 50 million monthly home cooks on the world’s largest recipe site by designing for engagement, reviews, and elevating community voices.

Key Metrics

+32%

increase in user-generated content.

+1320%

engagement with saved recipes and collections.

+20%

improvement in pageviews per session.

iOS/Android

Food

AR Dinner Spinner

Redesigned the AR mobile cooking app, solving all accessibility issues, rebuilding the home cooking experience, and crafting the saves and collections flow.

Key Metrics

92%

user satisfaction with new features

+16%

average App Store rating

100%

WCAG compliance

iOS/Android

Food

AR Dinner Spinner

Redesigned the AR mobile cooking app, solving all accessibility issues, rebuilding the home cooking experience, and crafting the saves and collections flow.

Key Metrics

92%

user satisfaction with new features

+16%

average App Store rating

100%

WCAG compliance

iOS/Android

Food

AR Dinner Spinner

Redesigned the AR mobile cooking app, solving all accessibility issues, rebuilding the home cooking experience, and crafting the saves and collections flow.

Key Metrics

92%

user satisfaction with new features

+16%

average App Store rating

100%

WCAG compliance

iOS/Android

Food

AR Dinner Spinner

Redesigned the AR mobile cooking app, solving all accessibility issues, rebuilding the home cooking experience, and crafting the saves and collections flow.

Key Metrics

92%

user satisfaction with new features

+16%

average App Store rating

100%

WCAG compliance

iOS/Android

Wellness

MyLife

Led product design for the meditation and mindfulness app, MyLife, including a rebrand, redesign, and accessibility initiative to achieve WCAG 2.1 compliance.

Key Metrics

100+

accessibility failures fixed

268K

monthly active users

78%

subscription renewal rate

iOS/Android

Wellness

MyLife

Led product design for the meditation and mindfulness app, MyLife, including a rebrand, redesign, and accessibility initiative to achieve WCAG 2.1 compliance.

Key Metrics

100+

accessibility failures fixed

268K

monthly active users

78%

subscription renewal rate

iOS/Android

Wellness

MyLife

Led product design for the meditation and mindfulness app, MyLife, including a rebrand, redesign, and accessibility initiative to achieve WCAG 2.1 compliance.

Key Metrics

100+

accessibility failures fixed

268K

monthly active users

78%

subscription renewal rate

iOS/Android

Wellness

MyLife

Led product design for the meditation and mindfulness app, MyLife, including a rebrand, redesign, and accessibility initiative to achieve WCAG 2.1 compliance.

Key Metrics

100+

accessibility failures fixed

268K

monthly active users

78%

subscription renewal rate

Multi-Platform

E-commerce

Occasion Brands

In-house UX design for 3 retail websites and 2 mobile shopping apps, including: Kleinfeld Bridal Party, Simply Dresses, and PromGirl.

Key Metrics

2.0

redesigns for KBP and the PG mobile app.

MVP

"Try Before You Buy" program

48%

faster average checkout time

Multi-Platform

E-commerce

Occasion Brands

In-house UX design for 3 retail websites and 2 mobile shopping apps, including: Kleinfeld Bridal Party, Simply Dresses, and PromGirl.

Key Metrics

2.0

redesigns for KBP and the PG mobile app.

MVP

"Try Before You Buy" program

48%

faster average checkout time

Multi-Platform

E-commerce

Occasion Brands

In-house UX design for 3 retail websites and 2 mobile shopping apps, including: Kleinfeld Bridal Party, Simply Dresses, and PromGirl.

Key Metrics

2.0

redesigns for KBP and the PG mobile app.

MVP

"Try Before You Buy" program

48%

faster average checkout time

Multi-Platform

E-commerce

Occasion Brands

In-house UX design for 3 retail websites and 2 mobile shopping apps, including: Kleinfeld Bridal Party, Simply Dresses, and PromGirl.

Key Metrics

2.0

redesigns for KBP and the PG mobile app.

MVP

"Try Before You Buy" program

48%

faster average checkout time

For more detail on these and other projects, please contact me:

Pedagogy

Working with the next generation of designers.

Zach Dorsett's mentorship profile
Zach Dorsett's mentorship profile
Zach Dorsett's mentorship profile
Zach Dorsett's mentorship profile

Mentorship

As a volunteer, I mentor aspiring, junior, and mid-level designers across the world, helping them to break in and excel in the industry. Click below if you'd like to schedule a time with me.

Zach Dorsett's teacher profile
Zach Dorsett's teacher profile
Zach Dorsett's teacher profile
Zach Dorsett's teacher profile

Instruction

Previously, I led UX Design programs for 100+ students at General Assembly, mentoring designers, crafting curriculum, and lecturing on design thinking, accessibility, interaction design, and more. I love teaching and working to solve the broken design education system.

About

I'm a user experience designer, strategist, and educator, focused on creating accessible, understandable, and meaningful digital experiences.


Throughout my career, I've tried to follow some guiding principles to respect, empower, and advocate for all users. Some tenets of my design philosophy are to be:

Inclusive

I believe in the power of including and learning from all people with a range of perspectives, and I believe that accessibility can never be an after-thought.

Intuitive

As Steve Krug wrote, “Don’t Make Me Think”. I place a heavy emphasis on cognitive load, plain language, and learnability of products.

Invisible

A perfect design goes unnoticed. Our products are the means to an end for users, not a piece of art to marvel at.

What stands out about my career is the breadth of work. My resume includes leading an agency's design practice, in-house product design, freelance contracts with start-ups, teaching UX Design, and most recently directing design in my current role at Dotdash Meredith.

Outside the office, I'm in avid pursuit of all things music, games, and art. I live in Seattle, where you can generally find me at the nearest ice rink, concert venue, or movie theater. If you're still curious, you can find more on my About page, or reach out to me on LinkedIn.

Elsewhere

On and off the web.

Let's Chat

Right now, I’m the Assoc. Director of Design for Dotdash Meredith's food vertical, while mentoring new and aspiring UX Designers on the side through ADPList.

I’m always happy to hear about new opportunities, meet potential collaborators, or simply grab a cup of coffee. Reach out anytime. ☻

© 2024 Zach Dorsett

Elsewhere

On and off the web.

Let's Chat

Right now, I’m the Assoc. Director of Design for Dotdash Meredith's food vertical, while mentoring new and aspiring UX Designers on the side through ADPList.

I’m always happy to hear about new opportunities, meet potential collaborators, or simply grab a cup of coffee. Reach out anytime. ☻

© 2024 Zach Dorsett

Elsewhere

On and off the web.

Let's Chat

Right now, I’m the Assoc. Director of Design for Dotdash Meredith's food vertical, while mentoring new and aspiring UX Designers on the side through ADPList.

I’m always happy to hear about new opportunities, meet potential collaborators, or simply grab a cup of coffee. Reach out anytime. ☻

© 2024 Zach Dorsett